The White Building – named by Indent – stands as the most inspirational modern workplace in Reading. Having created the brand identity Indent produced a unique book in keeping with the development’s ethos, where interesting binding and foiling techniques were used to inspire and impress. Post completion a further book was designed and printed utilising finished building photography.
Indent also created a new mobile/tablet friendly website, along with The White Building presentation app.
To help launch The White Building an unusual invitation was mailed out complementing the finishes used in the brochure design. Indent also created a targeted, interactive HTML campaign to help promote the launch, and provided branded table tennis bats and balls for the successful event at Bounce in London.
Since completion Indent have continued to provide creative design solutions to help market the building.